Disney Adds Hulu to their Entertainment Infinity Gauntlet
On Tuesday morning, Disney added another giant to their stable of entertainment delivery. Disney has now taken full control of Hulu. They came to terms with Comcast, which gives Disney full control and allows Comcast to keep their 33% stake in the streaming company. With the deal, Comcast agrees to keep NBCUniversal’s content on Hulu through 2024. Comcast can also force Disney to purchase their 33% stake in the company within five years for a minimum of $27.5 billion.
Comcast agreed to extend the Hulu license of NBCU content for Hulu live of NBCU channels until late 2024 and also to keep Hulu on Comcast’s Xfinity X1 platform. NBCU is planning to launch its own streaming service next year, so the move also aligns with Comcast’s future goals. The purchase and control of Hulu has happened in sections for Disney as they gained majority control of the platform following their purchase of 21st Century Fox earlier this year.
Disney chairman/CEO Bob Iger said, “We are now able to completely integrate Hulu into our direct-to-consumer business and leverage the full power of The Walt Disney Company’s brands and creative engines to make the service even more compelling and a greater value for consumers.”
Hulu is the “third leg” of streaming platforms for the entertainment giant that also includes Disney+ and ESPN+. It is speculated that Disney plans to utilize Hulu for their adult content, while Disney+ maintains a more “family-friendly” approach. With the recent announcements of more live-action and animated Marvel projects exclusive to Hulu, and the various projects on the horizon for Disney+; both platforms fit into Disney’s streaming vision for the future. Expect to see price-saving bundling options for all three Disney controlled streaming services when Disney+ rolls out in November.
What do you think about the latest Disney news? What does this all mean for Netflix? Is it too soon for Disney to start a church of Mickey Mouse to begin dominating the non-profit sector? Let us know what you think in the comments.