Gen Con Announces “Pop-Up Gen Con” Coming This August
Gen Con, the largest and longest-running table top gaming convention in North America announced on May 3rd “Pop-Up Gen Con,” a new retail initiative, would be bringing the convention experience to local game stores across the United States during Gen Con 2019, which takes place August 1-4.
In a statement, Gen Con President David Hoppe said, “We’re excited to bring the Gen Con experience to more tabletop gaming fans than ever before through our new Pop-Up Gen Con program. Local game stores that combine community space with traditional retail are the heart of the hobby, and we’re proud to be a part of that by connecting with gamers nationwide.”
The pilot-year program, in partnership with Alliance Game Distributors, will deliver pre-release copies of new games from major publishers to participating stores, giving Pop-Up Gen Con attendees the opportunity to play and pre-order convention-release games before they hit the market.
Mike Webb, VP of Marketing for Alliance Game Distributors said “As a leader in the hobby game business, we are excited to be working with the clear leader on the hobby game convention circuit. The opportunity to bring a slice of the excitement of Gen Con to Friendly Local Game Stores around the country is a dream come true.”
In the pilot year of the Pop-Up Gen Con program, activations will occur at approximately 40 game stores across the United States. In-store experiences will offer space to play pre-release copies of the featured games, and video content will be streamed live from the Indiana Convention Center.
Information about participating stores, featured games, and attendee registration will be announced in the coming months on the Gen Con website. Pop-Up Gen Con registration will be available for a small fee and will include a commemorative badge and an exclusive pin.
Gen Con returns to Indianapolis (and comes to a store near you) August 1-4, 2019.